Coworking, Sustainability and Community: The Keys to Winning Over Generation Z
Digital by nature and committed to well-being, sustainability and innovation, Generation Z professionals are transforming the design and philosophy of coworking spaces.
Generation Z, digital natives with a deeply rooted social and environmental consciousness, is reshaping the labor market. Their preferences and values are significantly influencing the design and services that coworking spaces offer.
At GRAN VIA Business & Meeting Center, we understand that this new generation is not just looking for a place to work, but an environment that fosters both personal and professional growth.
What is Generation Z like in the workplace?
Born roughly between 1995 and 2012, Generation Z enters the workforce with distinctive traits. Their way of working and interacting is shaped by technology, speed, and a strong sense of social and environmental responsibility. They value flexibility above all else, seeking autonomy in their schedules and projects while prioritizing a genuine work-life balance.
For them, the ideal workspace is the one that encourages collaboration, open and equipped with the latest technology, allowing them to grow and develop in a dynamic environment.
Why does Generation Z choose coworking?
Coworking spaces meet many of the key needs of this generation:
- Flexibility in schedules and contracts, allowing them to tailor their workdays to their lifestyle.
- Access to advanced technology and shared resources that enhance productivity.
- Networking and collaboration opportunities in environments that encourage constant exchange.
- A design focused on well-being, with common areas, natural light, and spaces that inspire creativity.
- A strong commitment to sustainability and social responsibility.
- An open, inclusive, and collaborative culture where every voice matters.
GRAN VIA Business & Meeting Center: Ready for the New Generations
With over three decades of experience and located in the heart of Barcelona, GRAN VIA Business & Meeting Center has consistently shown the ability to evolve and anticipate market needs. We understand that Generation Z is not just looking for a workplace, but for an ecosystem aligned with their values that helps them thrive.
Our WorkSpace Boutique model, located in the center of Barcelona, offers a professional experience designed for those who seek more than just an office.
Cutting-edge technology, thoughtful design, comprehensive services, and a diverse community are just some of the values we share with Generation Z. We also strive to ensure our spaces promote a healthier, more sustainable, and more human way of working.
The new generations aren’t trying to adapt to the traditional system — they’re looking for environments that adapt to their vision of the world. And at GRAN VIA Business & Meeting Center, we are ready to be that space that supports their talent.
