Office design and branding: How to enhance business value
The value of a brand and its relationship with the workspace through design is very topical and its good use is defended as an indispensable tool to improve performance.
Among the many new developments we can find in the business sector and the ideas of HR departments, many companies focus their attention on branding and its relationship with office design as the perfect tool to optimise results. According to recent studies, it improves employee motivation, identification with the company and productivity, among other benefits.
But, how to highlight that adapting the design, depending on the culture, is ideal to reinforce corporate values? Gran Via Business & Meeting Center shares its vision based on its experience of adapting its workspaces to the business culture of its clients.
The importance of designing an office correctly
An inspiring office design has very positive effects on the mind and behaviour. For example, it can increase business productivity, efficiency and profitability.
That’s why pioneering companies such as Google have incorporated playrooms, gyms, colourful boardrooms, cafés and armchairs into their spaces.
In this way, they have managed to make their employees feel at home while the best talent in the world wants to join their workforce. There are other key aspects to justify this investment in design:
- Values. Every office design can fit with the organisation’s commitment, respond to its needs and reflect its key values.
- Communication and teamwork. Open, shared spaces encourage communication between employees. As a result, team bonds are forged that have a positive impact on work.
- Motivation. Natural light, windows, plants and a recreation area serve to refresh the minds of the team. This not only increases productivity, but also creates a more inspiring and welcoming space that increases motivation.
- Brand image. Modern office design has to ensure that an office can display values, corporate colours and logos. In this way, both corporate identity and ties with employees, customers and suppliers can be strengthened.
Relation of corporate values to office design
One of the best ways to project corporate values is through corporate image, embodied in office design. It can reflect the internal philosophy and generate a strong sense of effort among customers, managers and employees.
In addition, open spaces give a sense of flexibility, teamwork and employee confidence.
How do you make an office design represent your brand identity?
Office design represents a valuable opportunity to build brand identity and emphasise core business values. To do so, it is necessary to:
- Define core values. Select 5 characteristics, values or concepts that define the company and make them visible and tangible in the corporate design. In this way, the commitment to the particular principles can be communicated to internal and external customers.
- Find a design that suits the team and their needs. It is important to choose an office design that is comfortable for everyone, promotes communication and collaboration.
- Choose furniture according to your values. Select functional, high-quality furniture, colours and design that reflect the values of a business. This illustrates a commitment to the well-being of employees and customers will be satisfied with the quality of service received.
- Listen to employees. Listening and customising the workspace to the needs of employees gives them a sense of belonging. In addition, it can establish what the company needs to be a more comfortable, peaceful place that is in line with the established values.
Corporate identity and company values are reflected in the website, catalogues, products, furniture and office design. A modern and open workspace helps to create coherence and effectively convey the company’s values and philosophy.
